Wednesday, February 25, 2009

Great Moments in Advertising (second in a series)

During the years of the “sexual revolution”, the exploitation of sexuality for commercial ends went super-critical. From myriad permutations of the word “intercourse” (for instance, a radio program from that period called “Interchords”) to full-page ads in magazines for a certain brand of blue jeans, which showed only an attractive young woman riding a bicycle, in the buff (not showing the product in the ad? What were they thinking?), things went from mildly amusing to absurd faster than a space shuttle blasting off for the Van Allen Belt.

The proprietors of the electronic emporium being advertised here obviously had no use for subtlety, preferring instead to go as close to the line as they possibly could without landing in court for “obscenity”, no small matter back in those days. The “feet” motif shown in this illustration continues to adorn things like aftermarket auto convertible-tops to this very day.

(Click illustration to enlarge).

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